Author: Jack Bloom

  • Selling Unreality: Ayds Advertising in the 1950s

    Too fat? Joan Caulfield has news for you! At least that is the promise made by the half-page advertisement for Ayds Reducing Plan and Mineral Candy taken out in the October 5, 1953 issue of Life Magazine. Before its fall from grace in the 1980s–consumers could not quite stomach candy that shared a name with…

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