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Who doesn’t love babies, let alone ones witha silly expression? This happy baby caught my eye when I was flipping through stacks of old magazines looking for the perfect image to use in this assignment. If an advertisement draws my attention almost eight decades after it was published it must have been quite effective in…

By Kendal Gray Alfred Eisenstaedt, V-J Day in Times Square, NYC. Printed LIFE Magazine August 27th, 1945. Eisenstaedt’s V-J Day Kiss captures a pivotal moment in history, marking the end of World War II and the jubilant celebration that ensued. The photograph—taken August 14th, 1945—depicts a sailor passionately kissing a nurse amidst a crowd of…

by Ely Silverman Over the years, with consumerist mindsets rapidly growing and the advertising market constantly evolving, we have seen a consistent theme of advertisements that promote or even promise a certain kind of life. It started as early as the 1890s, with the “Kodak Girl” being used to promote an independent and free lifestyle…

In 1921, after five years of lab work, General Motors researchers discovered the anti-knock properties of tetraethyl lead gasoline. “Ethyl” vastly improved gasoline performance, doubling the efficiency of automobiles. GM and Standard Oil formed a joint company, the Ethyl Gasoline Corporation, in order to manufacture and distribute leaded gasoline (Wells and Wells). Despite the constant…

By: Hayden Zeller Coca-Cola Advertisement March 14th, 1944 edition of LIFE Magazine Have a Coke! Have a Coke! According to Coca-Cola, with those three words, one has just created a friendship understood globally. At least, that is what they claim in the March 14th, 1944 edition of LIFE Magazine. This Coca-Cola advertisement caught my attention…

The July 5, 1928 issue of Life Magazine, features an advertisement for “Life’s Camps for Needy Children” urging parents to withdraw their children from drab, uninteresting urban environments and enroll them in a summer camp where they will thrive in a plethora of nature, activities, and socialization. The advertisement includes a cartoon depicting a utopian…

“Hawaii by United Air Lines…now as low as $224,” United announced in an ad published in The New Yorker in July of 1953. Travel having exploded in the mid-19th century, there was a great capitalist incentive to advertise flights and cruises alike to various destinations across the world. The page commissioned by United Airlines features…

Looking for a digestive aid after a big meal? Camel cigarettes have you covered according to their advertisement in the November 23, 1936 edition of Life magazine. Published two days before Thanksgiving, this campaign caters to those planning to indulge in a large dinner to celebrate the holiday. Everyone knows that post-Thanksgiving dinner slump where…

A clothing advertisement? Or two young children candidly playing? At first glance this image from Cardin’s 1967 clothing collection feels like it could have been a simple familial moment captured and put in the magazine, but in reality it showcases a major fashion movement led by Pierre Cardin during the Space Age. Pierre Cardin, a…

In LIFE Magazine volume 53, July-August of 1962, Grape-Nuts had advertisements on at least four separate pages, often being the same one as the one above. Post Consumer Brands has been around since 1897 as a breakfast cereal. Made of wheat and barley, it is marketed as a great source of fiber. It was created…