Category: Uncategorized
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General Electric Advertisement, 1963
The advertisement discussed here is from the November 29th 1963 issue of LIFE magazine. This issue was the first one published after John F Kennedy’s assassination on November 22nd, a time of mourning for many in the country. It is also the issue of the magazine that kicks off the holiday season, a time of…
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Smoking Is Very Glamorous
By: Caroline Rhodes The piece of visual media that I chose to analyze is an advertisement for Virginia Slims cigarettes in a 2000 issue of Life magazine. The advertisement spreads over two pages and has many feminine elements, such as the purple background and cursive font. Some of the larger words that are emphasized on…
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Europe’s Children Are Hungry: Victims of Mass Starvation, They Will Be Permanently Subnormal Unless Help Comes Soon
This image titled Europe’s Children Are Hungry: Victims of Mass Starvation, They Will Be Permanently Subnormal Unless Help Comes Soon is from the May 8th, 1944 edition of Life Magazine. The image was taken by Dorothy Dunbar Bromley, a widely published journalist and writer. As a freelance writer, Bromley extensively covered topics including divorce, voting…
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Mercedes Benz: Luxury for the Average Joe
Although jetpacks are quite a way away from being a mainstream form of travel, a Mercedes Benz is the closest you can get right now. This is what the Mercedes Benz marketing team tried to argue in their advertisement shown in Gourmet Magazine published in June of 2000. Gourmet Magazine was the first U.S. based…
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Capturing Authenticity: Exploring Commercial Photography through Benjamin’s Lens
By Georgia Davis Published in Life Magazine in the 1950s, this advertisement offers a glimpse into the cultural landscape of the mid-20th century. Through an analysis grounded in critical concepts from scholarly articles on visual culture and the history of scientific objectivity, we aim to unravel the layers of meaning embedded within this advertisement and…
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Coca-Cola and Total War
Global Coca-Cola Community Published in the July 3rd, 1944 edition of LIFE Magazine, this Coca-Cola advertisement strikes to the pulse of wartime sentiment and geographically locates the American military presence in allied countries through the distribution of Coca-Cola. The advertisement reinforces and supports US military presence in Newfoundland Canada while portraying the refreshing beverage as…
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Think Carlton.
Introduction In the late 1990’s, cigarette use was still widespread even though of its growing awareness of significant health issues. It was still socially accepted, and tobacco companies utilized advertisements and marketing to glamorize smoking to targeted audiences. The product was made readily available, and there was less regulation regarding the use. Health risks were…
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Photography & the Construction of a “New Florida”
The selected piece of media is an advertisement for the 1961 Guide to Florida Vacations book. The publishers of this advertisement are offering interested readers the chance to receive a free copy of the updated edition of a 100-page long book containing information regarding the various vacation regions of Florida. This advertisement was published in…
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Leisure Lifestyle: Only One Call Away (Bell Telephone System)
The July 11th, 1955 edition of Life magazine printed an advertisement for the Bell Telephone System on one of its pages. This ad depicts a drawing of a large telephone with images of people performing leisure activities typically done when on vacation. While this ad would be strange to see today because of the universal…
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The 1950s Homemaker
A 1953 edition of Life magazine included this advertisement for Florida Oranges’ orange juice. In this full page advertisement, the viewer is instantly drawn to the large glass of orange juice. The glass has condensation dripping down the side indicating the drink’s refreshing qualities. This advertisement’s text portrays the drink as a necessity rather than…
