Author: Charles
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From Philco to “Philcoland”
Alice’s Refrigerators in “Philcoland” In 1948, Philco, a pioneer in electronic appliance manufacturing, released an advertisement in Time magazine that encapsulated more than just the allure of a modern appliance. Featuring Alice and friends from Lewis Carroll’s “Alice in Wonderland,” the advertisement presented the Philco Refrigerator as a symbol of post-war innovation and household modernity.…
